English homework help

English homework help. Instructions
Despite unprecedented growth and success as a start-up, in recent years, JUUL has faced mounting pressure as outside observers have questioned how much of its stunning growth has been generated by adult smokers switching to e-cigarettes, and how much by nonsmoking teens adopting JUUL as a fashionable new drug. Additionally, new evidence emerged linking vaping to a spate of mysterious respiratory illnesses and deaths in the U.S., causing federal, state, and local regulators to begin placing increased pressure on JUUL Labs and other e-cigarette companies.
Your team is a cross-disciplinary business unit within JUUL Labs, with members representing the leadership of different functions such as data analytics, finance, accounting, marketing, management, and design. Given that the company was ostensibly founded to reduce the harm of smoking, your team has been asked to put together recommendations to JUUL’s leadership team on what more the company could do to prevent misuse of its products, restore its reputation, and grow its business more successfully.
Within your presentation, you’ve been asked to:

1. Begin with an analysis of our responsibilities as a company – to our shareholders, our customers, and society – taking into account our company’s vision and mission statement;
2. Provide an overview of what more our company can do moving forward to prevent misuse of our products, considering actions we’ve already taken;
3. Recommend how our company should move in light of current or projected industry regulations;
4. Present a strategy to build our reputation in the face of mounting pressure; and
5. End with a plan for growing our business more successfully in the near future.

To prepare for coming together as a team next week, answer one of the following prompts individually. While it is not required that you coordinate with your team who is answering which one, I do highly encourage you to spread out your choices as each of the options below will assist your team in putting together your final analysis.
 
Step 1: Select and answer one of the following prompts:
Option 1: JUUL Labs SWOT Analysis
 

• After reading the case, review how to conduct a SWOT analysis using the following articles:
  • SWOT Analysis: What It Is and When to Use It by BusinessNewsDaily(Links to an external site.)
  • The Structure of a Good SWOT from Strategic Management Insight(Links to an external site.)
• Then, create a table analyzing JUUL’s strengths, weaknesses, opportunities, and threats.
• After thinking through the SWOT analysis, answer the following questions:
  1. Looking at the weaknesses and threats you identified above, what do you believe JUUL should do to position itself well as a company in the face of mounting pressure?
  2. Looking at the strengths and opportunities you identified above, where do you believe JUUL has the greatest potential for growth?
  3. Looking back to JUUL Labs’ early years, how did their strategic choices enhance or endanger their future?
  4. What tensions do leaders face between their fiduciary duty to create sustainable economic value and their responsibilities to customers and society?
  5. How do your personal values lead you toward or away from a lucrative opportunity that may potentially cause harm to one segment of society while potentially benefitting another?

Option 2: The 4P’s of Marketing

• After reading the case, review the 4P’s of Marketing using the following article:
  • The 4 Ps by Investopedia(Links to an external site.)
• Then, create a table analyzing each P in thinking through JUUL’s strategy.
• After thinking through the 4P’s, answer the following questions:
  1. Based on your table, why do you believe JUUL Labs has been so successful? In your answer, make sure to touch on specifics from each of the 4Ps.
  2. Looking at Product and Promotion, do you believe JUUL is a predatory product or that JUUL Labs uses predatory practices? Why or why not? In your answer, describe what “predatory” in this sense means.
  3. Can a product and promotion of that product be predatory to some and not to others? If so, what are your responsibilities or how might you manage this as a company?
  4. Given that JUUL Labs fits within this type of company and claims little responsibility over how users, including young users, portray their products on social media, what responsibility, if any, do you believe JUUL Labs has in controlling how users market their product? Explain.
  5. How do your personal values lead you toward or away from a lucrative opportunity that may potentially cause harm to one segment of society while potentially benefitting another?

Option 3: JUUL Labs’ Responsibilities to Customers

• After reading the case, learn about the concepts of caveat emptorand caveat venditor by watching the following interview: Interview with Amy Barber, JDLinks to an external site..
• Then, briefly describe these concepts, explaining what customers’
  1. When weighing the responsibilities you believe JUUL has to its customers, where do you fall within the continuum of caveat emptor to caveat venditor? Explain.
  2. Do you believe JUUL Labs has additional responsibilities as their product compromises customers’ abilities to make free, informed choices? Why or why not? Explain.
  3. How do these responsibilities change in the context of an initially unregulated environment?
  4. Based on your answers above,
     • How does JUUL Labs’ responsibilities to its customers change?
     • How does JUUL Labs’ responsibilities to society change?
  5. How do your personal values lead you toward or away from a lucrative opportunity that may potentially cause harm to one segment of society while potentially benefitting another?

 

English homework help