Building on your textbook readings regarding costs, read Critchlow and Denman (2017) Embracing the Next Energy Revolution: Electricity Storage, what are the macro-economic implications on competing industries as sustainability initiatives start to significantly alter the cost make-up of existing products while providing superior products? Specific to the article and your textbooks readings, integrate the three categories of costs, how can they be used in decision making today? Provide at least one additional reference outside of your textbook and the Critchlow and Denman (2017) article to support your points.
