As you are working to create an accountable care organization (ACO) for your health system for which you serve as quality director, you will need a campaign visual for your audience. For this assignment, you will create a visual (on one PowerPoint slide) that will be the face of your campaign. The image will be presented to your audience, both internally and externally, letting them know that your organization now belongs to an accountable care organization (which you created). Research and explore how marketing is used during the implementation process of strategic planning to create the image. You may use supporting text as part of the visual. You have full creative control for this assignment, but the marketing image should fit on one PowerPoint slide. In the notes section of the PowerPoint slide, briefly describe in 200–500 words what your image means and the message you are trying to convey to your audience.
Harris, J. M. (Ed.). (2018). Healthcare strategic planning (4th ed.). Chicago, IL: Health Administration Press.
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