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This paper focuses on the Frontier Airlines industry. The company operates in highly dynamic and competitive airline industry.
Assessment 6 Instructions: Capstone Presentation
Create a 10-20 slide presentation with recorded audio that demonstrates how you would present and deliver your capstone project to your intended audience. Your presentation should be persuasive, use visual and graphical elements, and demonstrate professional speaking and presentation techniques.
Often in a business environment you will be asked to give a presentation of your knowledge, research, or plan to a group of stakeholders. In this assessment, you will present your capstone project. Imagine that your audience is a leader in the organization or industry that you chose, that they have not read your paper, and that you need to present the highlights to them in less than 10 minutes. This presentation should contain all of the main elements found in your paper and incorporate appropriate charts or graphics, as well as cite academic and business resources appropriately.
Assessment Description
Prepare and record a short presentation of your capstone project. Ensure that your presentation meets these expectations:
Create a persuasive presentation using techniques to make a compelling business case and recommendations.
Write in a style that is appropriate for presenting in a professional setting and appropriate for your intended audience.
Add your commentary in the speaker’s notes area for each slide. This provides additional context to your slides, and it will be very efficient to have the speaker’s notes ready when you record the audio.
Use design techniques that enhance your message and information.
Apply visual and graphic elements effectively to support the business case and recommendations.
Your presentation should include charts, graphs, or any illustrative evidence that supports the business case you made in the written part of your project.
If you use existing charts or graphs, remember to credit the source using proper APA format for citations and references; for instance, figures should have in-text citations after their titles.
Apply professional speaking and presentation techniques for telling the business story that connects with the audience.
Your presentation must include slides with a recorded audio of you delivering your presentation to your intended audience.
Use best practices of professional speaking and presenting to achieve a strong presentation.
Submission Requirements
Communication: Communicate in a manner that is scholarly, professional, respectful, and consistent with expectations for professional practice. Original work and critical thinking are required. Your presentation must be free of errors that detract from the overall message.
Media presentation: Your presentation of your capstone paper should have presentation slides with audio recording of how you would present to your intended audience. Your presentation should be minimum of 10 slides and maximum of 20 slides, and should not exceed 8 minutes. Add speaker’s notes or a transcript to ensure accessibility for everyone.
Resources: Include citations at the end of the presentation. Remember to cite your sources for graphics and visuals used.
APA guidelines: Resources and citations are formatted according to current APA style and format.
Font and font size: Use an appropriate size and weight for a presentation, generally 24–28 points for headings and no smaller than 18 points for bulleted text. For PowerPoint tips, refer to the PowerPoint Presentations Library Guide.
Uploading Process
You may upload your presentation in any of the following ways:
Using Kaltura Media. (Refer to the MBA Program Resources for a Kaltura tutorial.)
As a file in ePortfolio; share the link with faculty.
A PowerPoint file with your recorded audio presentation. For this option, give yourself extra time to upload the PowerPoint, since large files may take more time to complete the uploading process.
The link to your presentation that you uploaded to your YouTube channel.
Whichever option you choose, be sure to indicate what it is in the submission box faculty know what type of file or link they are looking for.
Note: It is up to you to ensure that faculty can access your presentation. Dead links or failed technology may result in your receiving no credit for this assessment; thus, it is recommended that you test your link and recording on a computer that is not logged into the Capella system to ensure that it works properly before submission. You should allow sufficient time to test and troubleshoot issues.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competency through corresponding scoring guide criteria:
Competency 7: Communicate clearly and effectively in a business environment.
Create a persuasive presentation that uses writing and designing techniques to make a compelling business case and recommendations.
Apply visual and graphical elements effectively to support the business case and recommendations.
Apply professional speaking and presentation techniques for telling the business story that connects with the audience.
You should consider adding this presentation to your personal ePortfolio. The ability to be persuasive, to communicate effectively, and to present information visually and orally is paramount for business leaders today. This presentation demonstrates your ability to communicate business analysis and recommendations effectively and is an important aspect of your portfolio.


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